Online Business Guides

We all carry our old way of looking at things with us as we evaluate new technologies. If you are interested in mobile marketing but need a little bit of a steer to help you understand it then this is for you!

Here are 10 thoughts from a mobile web site developer in Plymouth, Devon that will help you to get your head around mobile websites and mobile marketing.

1. When you design your mobile website fortify your branding but optimize the mobile experience to increase engagement

2. Link out to social media properties from your mobile web property

3. Using a mouse and keyboard is not the same as employing a Android phone touch screen interface. Always keep this in mind

4. Design your mobile website with mobile landing pages at the front of your mind. Make sure you give folks the right welcome regardless of which page they arrive on

5. People engage with websites and mobile sites in alternative ways. Have some fun with it. Mobile users are impatient but curious. Give them something that grabs theirs interest but make it fast and simple to consume

6. Smart telephones are still phones. Searches on mobiles are more likely for things that folks want straight away. Always give your mobile website users a good reason and warm invite to press the Click-To-Call button!

7. The mobile web experience is much more fun! Blend your talent, your product, your story, games, quizzes, videos, polls, m-commerce and quality content to make your business ‘ mobile web-presence stand out

8. M-commerce is here! If you have or are beginning business that uses e-commerce then get into m-commerce.

9. If you get into m-commerce do not simply copy your present ebusiness set-up. Integrate your m-commerce with mobile landing pages and offline marketing

10. Mobile marketing, offline marketing, online marketing and local marketing work fine together when you maximise their individual strengths. However they work better when they come together and reinforce each other to achieve easy goals

More lists, tips and revelations into online, mobile and local marketing available on our website.

By Stephane Kolinsky owner of Springboard Outsourcing, a marketing agency in Plymouth Devon. Information on our local search optimisation services also available on our site.